Test Bank for Marketing Strategy 5th Edition Ferrell

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Test Bank for Marketing Strategy 5th Edition Ferrell

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Table Of Contents

Part I: SETTING THE STAGE FOR MARKETING STRATEGY.
1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
3. Marketing Ethics and Social Responsibility in Strategic Planning.
Part II: DISCOVERING MARKET OPPORTUNITIES.
4. Collecting and Analyzing Marketing Information.
5. Developing Competitive Advantage and Strategic Focus.
Part III: DEVELOPING MARKET STRATEGY.
6. Customers, Segmentation, and Target Marketing.
7. Product Strategy.
8. Pricing Strategy.
9. Distribution and Supply Chain Management.
10. Integrated Marketing Communications.
Part IV: PUTTING STRATEGY INTO ACTION.
11. Marketing Implementation and Control
12. Developing and Maintaining Long-Term Customer Relationships

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