Description

Test Bank for Marketing Research 8th Edition Alvin Burns

Click to Download Solution Manual For Marketing Research 8th Edition Alvin Burns?

Table Of Contents

Introduction to Marketing Research
The Marketing Research Industry
The Marketing Research Process and Defining the Problem and Research Objectives
Research Design
Secondary Data and Packaged Information
Qualitative Research Techniques
Evaluating Survey Data Collection Methods
Understanding Measurement, Developing Questions, and Designing the Questionnaire
Selecting the Sample
Determining the Size of a Sample
Dealing with Field Work and Data Quality Issues
Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
Implementing Basic Differences Tests
Making Use of Associations Tests
Understanding Regression Analysis Basics
The Research Report