Test Bank for Marketing Real People Real Choices 9th Edition Michael Solomon

$24.99 USD

Instant Download Test bank for Marketing Real People Real Choices 9th Edition Michael Solomon

Item details :

Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
Download Time: Immediately after payment is completed.
Note: This is not Textbook

Download Free Samples

Description

Test Bank for Marketing Real People Real Choices 9th Edition Michael Solomon

Click to Download Solution Manual For Marketing Real People Real Choices 9th Edition Michael Solomon?

Table Of Contents

PART I. Understand the Value Proposition

1. Welcome to the World of Marketing: Create and Deliver Value

2. Global, Ethical, and Sustainable Marketing

3. Strategic Market Planning

3. Supplement: Build a Marketing Plan

PART II. Determine the Value Propositions Different Customers Want

4. Market Research

5. Marketing Analytics: Welcome to the Era of Big Data!

6. Understand Consumer and Business Markets

7. Segmentation, Target Marketing and Positioning

PART III. Develop the Value Proposition for the Customer

8. Product I: Innovation and New Product Development

9. Product II: Product Strategy, Branding, and Product Management

10. Price: What is the Value Proposition Worth?

10. Supplement: Marketing Math

PART IV. Deliver and Communicate the Value Proposition

11. Deliver the Goods: Determine the Distribution Strategy

12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

13. Promotion I: Advertising and Sales Promotion

14. Promotion II: Social Media Marketing, Direct/Database Marketing, Personal Selling, and Public Relations

The cart is empty!