Test Bank for Marketing An Introduction 6th Canadian Edition Gary Armstrong

$24.99 USD

Instant Download Test bank for Marketing An Introduction 6th Canadian Edition Gary Armstrong

Item details :

Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
Download Time: Immediately after payment is completed.
Note: This is not Textbook

Download Free Samples

Description

Test Bank for Marketing An Introduction 6th Canadian Edition Gary Armstrong

Click to Download Solution Manual For Marketing An Introduction 6th Canadian Edition Gary Armstrong?

Table of Contents

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling NEW

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace NEW

The cart is empty!