Description
Test Bank for Marketing An Introduction 5th Canadian Edition Gary Armstrong
Table Of Contents
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing: Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels: Retailing, and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing
