Test Bank for Marketing 5th Canadian Edition Charles Lamb

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Instant Download Test bank for Marketing 5th Canadian Edition Charles Lamb

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
Download Time: Immediately after payment is completed.
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Test Bank for Marketing 5th Canadian Edition Charles Lamb

Table Of Contents

Chapter 1: An Overview of Marketing
Chapter 2: Strategic Plan for Competitive Advantage
Chapter 3: Ethics and the Marketing Environment
Chapter 4: Consumer Decision Making
Chapter 5: Business Marketing
Chapter 6: Segementing and Target Markets
Chapter 7: Decision Support Systems and Marketing Research
Chapter 8: Product Concept
Chapter 9: Developing and Managing Products
Chapter 10: Service and Nonprofit Organization Marketing
Chapter 11: Marketing Channels and Supply Chain Management
Chapter 12: Retailing
Chapter 13: Integrated Marketing Communications
Chapter 14: Advertising and Public Relations
Chapter 15: Sales Promotion and Personal Selling
Chapter 16: Pricing Concepts
Chapter 17: Setting the Right Price
Chapter 18: Customer Relationship Management (CRM)
Chapter 19 : Marketing on the Web (available online at www.lamb5e.nelson.com

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