BEST WEBSITE STOR FOR TEST BANKS AND MANULAS SOLUTIONS​

Test Bank for Marketing 2016 18th Edition William Pride Ferrell

$28.95 USD

Instant Download Test bank for Marketing 2016 18th Edition William Pride Ferrell

Item details :

Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
Download Time: Immediately after payment is completed.
Note: This is not Textbook

Download Free Samples

Description

Test Bank for Marketing 2016 18th Edition William Pride Ferrell

Click to Download Solution Manual For Marketing 2016 18th Edition William Pride Ferrell?

Table Of Contents

1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
5. Marketing Research and Information Systems.
6. Target Markets Segmentation and Evaluation.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
11. Product Concepts, Branding and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing and Wholesaling.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
19. Pricing Concepts.
20. Setting Prices.

The cart is empty!