Test Bank for Marketing 17th International Edition Hult and Ferrell

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Test Bank for Marketing 17th International Edition Hult and Ferrell

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Table Of Contents

Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Controlling Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
PART III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation, Evaluation, and Positioning.
Part IV: CUSTOMER BEHAVIOR AND E-MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. E-Marketing, Digital Media, and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
Part VI: DISTRIBUTION DECISIONS.
15. Marketing Channels and Supply Chain Management.
16. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
20. Pricing Concepts.
21. Setting Prices.

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