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Test Bank for Marketing 11th Edition Charles Lamb

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Instant Download Test bank for Marketing 11th Edition Charles Lamb

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
Download Time: Immediately after payment is completed.
Note: This is not Textbook

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Test Bank for Marketing 11th Edition Charles Lamb

Table Of Contents
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
16. Promotional Planning for Competitive Advantage.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
19. Pricing Concepts.
20. Setting the Right Price.
21. Consumer Relationship Management (CRM).

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