Test Bank for M Advertising 2nd Edition William Arens

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Instant Download Test bank for M Advertising 2nd Edition William Arens

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
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Test Bank for M Advertising 2nd Edition William Arens

Table Of Contents
Chapter 1: The Evolution of Advertising
Chapter 2: The Environment of Advertising
Chapter 3: The Business of Advertising
Chapter 4: Segmentation, Targeting, and the Marketing Mix
Chapter 5: Communication and Consumer Behavior
Chapter 6: Account Planning and Research
Chapter 7: Marketing, Advertising, and IMC Planning
Chapter 8: Creating Ads: Strategy and Process
Chapter 9: Creative Execution: Art and Copy
Chapter 10: Print Advertising
Chapter 11: Broadcast, Cable and Satellite Media: Television and Radio
Chapter 12: Digital Interactive Media
Chapter 13: Out-of-Home, Direct Mail, and Promotional Products
Chapter 14: Media Planning and Buying
Chapter 15: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion
Chapter 16: IMC: Public Relations, Sponsorship, and Corporate Advertising

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