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Test Bank for Global Marketing Contemporary Theory Practice and Cases 1st Edition Ilan Alon

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Instant Download Test bank for Global Marketing Contemporary Theory Practice and Cases 1st Edition Ilan Alon

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Type: Test Bank
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Test Bank for Global Marketing Contemporary Theory Practice and Cases 1st Edition Ilan Alon

Table Of Contents

Chapter 1Understanding Global Markets and Marketing

Chapter 2Assessing the Global Marketing Environment—The Global Economy and Technology

Chapter 3Evaluating Cultural and Social Environments

Chapter 4Analyzing Political and Legal Environments

Chapter 5Integrating Global, Regional, and National Markets

Chapter 6Conducting Marketing Research

Chapter 7Selecting International Markets

Chapter 8Entering Global Markets

Chapter 9Segmenting, Targeting, and Positioning for Global Markets

Chapter 10Developing Global Products and Brands

Chapter 11Setting Global Prices

Chapter 12Global Placement and Distribution Channels

Chapter 13Launching Global Communication and Advertising

Chapter 14Using Social Media for Global Marketing

Chapter 15Designing and Controlling Global Marketing Systems

Chapter 16Defining Ethics and Corporate Social Responsibility in the International Marketplace

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