Test bank for Strategic Management A Competitive Advantage Approach Concepts and Cases 14th Edition by Fred R. David

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Test bank for Strategic Management A Competitive Advantage Approach Concepts and Cases 14th Edition by Fred R. David

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Table of Contents
Part 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

The Cohesion Case: The Walt Disney Company – 2011

Part 2: Strategy Formulation

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Strategies in Action

Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation

Chapter 7: Implementing Strategies: Management and Operations Issues

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4: Strategy Evaluation

Chapter 9: Strategy Review, Evaluation, and Control

Part 5: Key Strategic-Management Topics

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability

Chapter 11: Global/International Issues

Part 6: Strategic-Management Case Analysis

CASES
Service Firms

MOVIE/MUSIC STREAMING

1. Netflix, Inc. — 2011, Lori Radulovich

2. Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.

RETAIL DRUG STORES

3. CVS Caremark Corp. — 2011, Alen Badal

4. Walgreen Co. — 2011, Sharynn M. Tomlin

APPAREL STORES

5. VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich

6. The Gap, Inc. — 2011, Sharynn M. Tomlin

OFFICE SUPPLY STORES

7. Staples Inc. — 2011, Bill Donoher

8. Office Depot, Inc. — 2011, Wayne Smith

AIRLINES

9. Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan

10. United Continental Airlines, Inc. — 2011, Charles Bayles

11. Ryanair — 2011, Charles Bayles

CRUISE LINES

12. Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman

13. Carnival Corporation — Mernoush Banton

FINANCIAL INSTITUTIONS

14. Bank of America — 2011, Lisa Johnson

15. E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan

TELECOMMUNICATIONS

16. Verizon Communications Inc. — 2011, Deana M. Raffo

Manufacturing Firms

BOOK PUBLISHING

17. The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy

PERSONAL CARE PRODUCTS

18. Proctor & Gamble Co. — 2011, Alen Badal

19. Estee Lauder Companies — 2011, Sharynn M. Tomlin

20. Revlon Inc. — 2011, M. Jill Austin and Laura Buckner

PHARMACEUTICAL

21. Bristol-Meyers Squibb — 2011, Gail J. Robin

22. Eli Lilly and Company — 2011, Gail J. Robin

BEVERAGE

23. Dr Pepper Snapple Group Inc. — 2011, Joe Harrison

24. The Coca-Cola Company — 2011, Alen Badal

25. Starbucks Corporation — 2011, Marlene Reed

COMPUTERS

26. Dell Inc. — 2011, Matthew Baker and Anne Walsh

27. Apple Inc. — 2011, Mernoush Banton

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