Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
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Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon

Table of Contents

I. Introduction to E-commerce

1. The Revolution is Just Beginning

2. E-commerce Business Models and Concepts

II. Technology Infrastructure for E-commerce

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps

5. E-commerce Security and Payment Systems

III. Business Concepts and Social Ideas

6. E-commerce Marketing and Advertising Concepts

7. Social, Mobile, and Local Marketing

8. Ethical, Social, and Political Issues in E-commerce

IV. E-commerce in Action

9. Online Retail and Services

10. Online Content and Media

11. Social Networks, Auctions, and Portals

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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