Test Bank for E Commerce 2016 Business Technology Society 12th Edition Kenneth Laudon

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Instant Download Test bank for E Commerce 2016 Business Technology Society 12th Edition Kenneth Laudon

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
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Test Bank for E Commerce 2016 Business Technology Society 12th Edition Kenneth Laudon

Table Of Contents

1. The Revolution Is Just Beginning

2. E-commerce Business Models and Concepts

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5. E-commerce Security and Payment Systems

6. E-commerce Marketing and Advertising Concepts

7. Social, Mobile, and Local Marketing

8. Ethical, Social, and Political Issues in E-commerce

9. Online Retailing and Services

10. Online Content and Media

11. Social Networks, Auctions, and Portals

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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