Test Bank for Contemporary Advertising 13th Edition William Arens

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Instant Download Test bank for Contemporary Advertising 13th Edition William Arens

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Type: Test Bank
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Test Bank for Contemporary Advertising 13th Edition William Arens

Table Of Contents
1. Advertising Today?
2. The Big Picture: The Evolution of Advertising
3. The Big Picture: Economic and Regulatory Aspects
4. The Scope of Advertising: From Local to Global
5. Marketing and Consumer Behavior: The Foundations of Advertising
6. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy
7. Research: Gathering Information for Advertising Planning
8. Marketing and Advertising Planning
9. Planning Media Strategy: Disseminating the Message
10. Creative Strategy and the Creative Process
11.Creative Execution: Art and Copy
12. Producing Ads for Print, Electronic, and Digital Media
13. Using Print Media
14. Using Electronic Media: Television and Radio
15. Using Digital Interactive Media
16. Using Out-of-Home, Exhibitive, and Supplementary Media
17. Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
18. Relationship Building: Public Relations, Sponsorship, and Corporate Advertisingg

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