Description

Test Bank for Business Market Management 3rd Edition James Anderson

Table Of Contents

CHAPTER 1: BUSINESS MARKET MANAGEMENT: GUIDING PRINCIPLE
CHAPTER 2: MARKET SENSING: GENERATING AND USING KNOWLEDGE ABOUT THE MARKET
CHAPTER 3: UNDERSTANDING FIRMS AS CUSTOMERS
CHAPTER 4: CRAFTING MARKET STRATEGY
CHAPTER 5: MANAGING MARKET OFFERINGS
CHAPTER 6: NEW OFFERING REALIZATION
CHAPTER 7: BUSINESS CHANNEL MANAGEMENT
CHAPTER 8: GAINING NEW BUSINESS
CHAPTER 9: SUSTAINING RESELLER PARTNERSHIPS
CHAPTER 10: MANAGING CUSTOMERS

*Also included with this TB are additional Case Study TB based Questions and Answers.