Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Alvin Burns

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Instant Download Test bank for Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Alvin Burns

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Type: Test Bank
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
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Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Alvin Burns

Table Of Contents
Chapter 1: An Introduction to Marketing Research
Chapter 2: The Marketing Research Industry
Chapter 3: The Marketing Research Process Including the Problem and Research Objectives
Chapter 4: Research Design Alternatives and Qualitative Research
Chapter 5: Information Types and Sources: Secondary Data and Standardized Information
Chapter 6: Data Collection Methods
Chapter 7: Measurement Scales
Chapter 8: Designing Data Collection Forms
Chapter 9: Determining Sample Size and the Sample Plan

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