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Solution Manual For Consumer Behavior Buying Having and Being Global 12th Edition Michael Solomon

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Instant download Solution Manual For Consumer Behavior Buying Having and Being Global 12th Edition Michael Solomon

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Type: Solutions Manual
Format : Digital copy DOC DOCX PDF RTF in “ZIP file”
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Solution Manual For Consumer Behavior Buying Having and Being Global 12th Edition Michael Solomon

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Table Of Contents

1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self: Mind, Gender, and Body
7. Personality, Lifestyles, and Values
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
11. Groups and Social Media
12. Income and Social Class
13. Subcultures
14. Culture

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