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Test Bank for Marketing The Core 7th Edition Roger Kerin

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Test Bank for Marketing The Core 7th Edition Roger Kerin

Click to Download Solution Manual For Marketing The Core 7th Edition Roger Kerin?

Table of Contents

1 Creating Customer Relationships and Value through Marketing 2

2 Developing Successful Organizational and Marketing Strategies 24

3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility 68

Part 2 Understanding Buyers and Markets
4 Understanding Consumer Behavior 94

5 Understanding Organizations as Customers 122

6 Understanding and Reaching Global Consumers and Markets 142

Part 3 Targeting Marketing Opportunities
7 Marketing Research: From Customer Insights to Actions 172

8 Market Segmentation, Targeting, and Positioning 202

Part 4 Satisfying Marketing Opportunities
9 Developing New Products and Services 228

10 Managing Successful Products, Services, and Brands 258

11 Pricing Products and Services 288

12 Managing Marketing Channels and Supply Chains 314

13 Retailing and Wholesaling 340

14 Integrated Marketing Communications and Direct Marketing368

15 Advertising, Sales Promotion, and Public Relations 394

16 Using Social Media and Mobile Marketing to Connect with Consumers 424

17 Personal Selling and Sales Management 452

Part 5 Managing the Marketing Process

18 Implementing Interactive and Multichannel Marketing 480

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